Store speed
Ecommerce speed work for catalogues that have grown heavy.
Product images, apps, theme JS and checkout weight — cut until a mid-range phone can shop.
Shops die by a thousand apps and uncompressed hero videos. We measure collection and product templates on 4G, then remove the vanity that costs you cart rate.
This is performance with a commercial accent, not a Lighthouse hobby.
Benefits
What this changes in the business.
01
Collections that feel shoppable
Tiles appear before the user’s patience ends.
02
Paid traffic lands on something ready
You already paid for the click. Do not donate it to a spinner.
03
Theme apps on probation
If an app costs 300ms, it needs a better story than ‘nice badge’.
Process
How the work moves.
01
Profile the money pages
Home, collection, product, cart. Not the about page.
02
Rank the weight
Images, then third-party JS, then theme extras.
03
Cut in public
You see the before/after on the same SKU.
04
Lock a budget
CI or a monthly check so ‘just one more app’ is visible.
Technology
Tools we actually ship with.
- Shopify analyser / CWV
- Woo + caching
- Image CDNs
- Script managers
Questions
Straight answers.
Faster pages usually help. We will not invent a percentage. You will see the feel and the vitals; sales are still yours.
Places
Where this work sits.
Industries
Sectors that often need this.
Journal
Notes on the same craft.
Start a project
If the product is beautiful and the page is slow, speed is the conversion project.
Tell us what you are building. We will reply with a clear next step — usually on WhatsApp.

