SEO programme
An SEO programme, not a bag of blog posts.
The search workstream inside a digital marketing engagement: technical, local, content — sequenced.
This page is the search programme as part of marketing, not the studio-wide SEO practice. Here the work sits beside ads, landing pages and the CRM so traffic has somewhere adult to go.
We still refuse rank guarantees. We still start with the chassis of the site.
Benefits
What this changes in the business.
01
SEO that talks to ads
Queries that convert in paid often deserve an organic page. We share the list.
02
No orphan campaigns
New landing pages enter the IA instead of floating as /lp-final-v3.
03
A pace you can staff
We would rather publish one durable page a fortnight than ten thin ones a week.
Process
How the work moves.
01
Align with the marketing goal
Bookings, demos, orders. Search is a means.
02
Fix what blocks indexing
No content plan survives a noindex accident.
03
Map intents to URLs
One primary job per URL. We merge lookalikes.
04
Publish and prune
Adding is easy. Removing zombie pages is the adult move.
Technology
Tools we actually ship with.
- Search Console
- Crawl tools
- Analytics
- Next.js metadata
Questions
Straight answers.
That page is the overall search practice. This one is SEO as a chapter of a digital marketing programme — closer to ads, CRO and lead handling.
Places
Where this work sits.
Industries
Sectors that often need this.
Journal
Notes on the same craft.
Start a project
If marketing spend ignores search, the cheapest channel is the one you are skipping. Let’s sequence it.
Tell us what you are building. We will reply with a clear next step — usually on WhatsApp.