Dashboards
Dashboards that answer a question, not a hundred.
Operational and executive views with the few numbers people actually use — designed, not dumped.
Most dashboards are graveyards of charts. We start from the questions a founder or ops lead asks on a Monday, then build the smallest surface that answers them with trustworthy data.
Pretty graphs that nobody trusts are worse than a good spreadsheet.
Benefits
What this changes in the business.
01
Definitions in writing
‘Revenue’ means one thing. Arguments move to the business, not the pixel.
02
Speed of thought
The view loads like a tool, not a BI punishment.
03
Fewer vanity metrics
If it cannot change a decision this week, it probably does not belong on the home view.
Process
How the work moves.
01
Collect the questions
We interview the people who will look, not only the people who requested a dashboard.
02
Agree the maths
Formulas on paper. Then SQL. Then UI.
03
Design for scan
Type hierarchy, sparse colour. Red means something.
04
Put it where work happens
Inside the product, not a separate login nobody bookmarks.
Technology
Tools we actually ship with.
- SQL
- PostgreSQL
- Next.js
- Lightweight charting
- Cached queries
Questions
Straight answers.
Yes, with care. Mixed sources need matching time zones and identities or the chart is theatre.
Places
Where this work sits.
Industries
Sectors that often need this.
Journal
Notes on the same craft.
Start a project
Bring the three questions you wish the business could answer by 9am. That is the dashboard.
Tell us what you are building. We will reply with a clear next step — usually on WhatsApp.