Web and marketing for Thrissur’s houses of gold, culture and family business.

Thrissur already has a brand: Pooram, gold, a cultural capital, family houses that have been selling trust for decades. The digital failure is using that brand as clip-art. A jewellery site with a firework video and no carat honesty is not cinematic. It is lazy.

We work from Kerala with Thrissur operators who want the opposite: photography of this workbench, this showroom, this auditorium; campaign calendars that know when the city actually buys; websites that feel as composed as the better rooms on Swaraj Round.

Festival weeks are real media events. They are also when amateur ads get loud. We would rather three pieces that could sit next to the house’s reputation than a fortnight of noise.